Ready for Retail Combat

This interview with Frank Bifulco, senior vice president and chief marketing officer for The Home Depot, assesses the company's efforts to reinforce its brand promise that consumers can get the same great products used by professional builders, and at the same price.

Ready for Retail Combat

Todd Wilkinson

Like a tactical field general, Frank Bifulco is earning his stripes and restoring value as a focus of marketing at the world's largest home-improvement retailer

This is a story for anyone who has ever arrived at the...

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