Reactions to the Russian invasion of Ukraine: Analysis of consumer conversations and commentary

One year on, this article uses scans of social conversations to explore the impacts of the Russian invasion of Ukraine across Europe and the world.

This article is part of a Spotlight series on the impact of the war in Ukraine. Read more

On February 24th, 2022, Russia initiated its invasion of Ukraine, triggering a series of events that have had profound effects on the way of life all across Europe and beyond.

The invasion marked the resurgence of a significant conflict on mainland Europe, and sparked fears of a potential global conflict.

The war has resulted in an enormous loss of life, homes, and livelihoods in Ukraine, and its effects have reverberated throughout the global economy and geopolitics. The...

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