REACT (Real-time Assessment of Community Transmission): Daily data to fight a pandemic

Ipsos MORI, a market research company, launched a campaign in the UK to conduct population surveillance studies to track the prevalence of COVID-19 and COVID-19 antibodies.


Since May 2020 Ipsos MORI has tracked monthly the prevalence of COVID-19 (“REACT 1”) and COVID-19 antibodies (“REACT 2”) in England, for the Department of Health and Social Care and Imperial College London.

REACT was innovative in its integration...

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