REACT (Real-time Assessment of Community Transmission): Daily data to fight a pandemic

Ipsos MORI, a market research company, launched a campaign in the UK to conduct population surveillance studies to track the prevalence of COVID-19 and COVID-19 antibodies.


Since May 2020 Ipsos MORI has tracked monthly the prevalence of COVID-19 (“REACT 1”) and COVID-19 antibodies (“REACT 2”) in England, for the Department of Health and Social Care and Imperial College London.

REACT was innovative in its integration of medical tests and associated infrastructure into an industry-leading “push to web” survey methodology, ensuring the survey was carried out to very high scientific standards. We contributed to the public heal