Reaching Car Buyers in the Digital Space - integrating digital into the marketing mix

This report looks at the growing importance of digital within automotive marketing in the USA. It notes that, as consumers are spending more time online, manufacturers are increasing their marketing investment in the digital space, bucking the trend of decreasing overall advertising spend within the automotive sector.
Reaching Car Buyers in the Digital Space

Reaching Car Buyers in the Digital Space

Integrating digital into the marketing mix

 Isaac BlackThe online migration of auto buyers and adspend

Car buyers are spending more time than ever before online. The Media...

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