Reaching Car Buyers in the Digital Space
Integrating digital into the marketing mix
Car buyers are spending more time than ever before online. The Media Audit's 88market study[i], released this month, reports that the internet now accounts for 21% of a prospective vehicle purchaser’s media time. Two years ago, it represented just 12.5% and is now second only to radio. This is backed up by the automaker Hyundai, which says 80% of its customers used the...