Reaching beyond online panels for quality data

This article describes Real-Time SamplingTM, a proprietary sampling method for online research developed in the U.S.

Reaching beyond online panels for quality data

Richard Thornton and Magdalena Ford

When gathering consumer insight on products or services, there is no more effective method than employing online surveys, not only because of their affordable cost and time-saving nature, but because they provide a unique way of interacting with people. Data collection on the internet began in the early 1990s and has now taken hold of the industry, as the web is quicker and more straightforward than other communication methods such as telephone, in-person or post. Additionally, phenomenal technological advancements online have meant that surveys can now...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands