Reaching America's Minorities: Toyota Camry's pursuit of the Afro-American audience and opinions on what Latinas want

Geoffrey Precourt

Toyota's pursuit of the young, female Afro-American market with its Camry model is the lead focus of this article by Geoffrey Precourt.

Reaching America's Minorities: Toyota Camry's pursuit of the Afro-American audience and opinions on what Latinas want

Geoffrey PrecourtWARC

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis...

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