Reach, Medienreichweite, Cobertura or Couverture? A view of OOH methodologies across countries
DIGITAL ARMAGEDON – THE LAST OF THE MOHICANS
New winds blow in the media, it is the sound of bits and chips that are making irreversible and deep changes in the media and all to the things related with them, from content to audience measurement. There were many presentations about digital fragmentation among the last ARF and ESOMAR conferences; almost everything has already said … but not all. The digital fragmentation in media, for example in TV, is creating narrow audiences, the iPad is changing the...