Re-thinking the wealth model: “CARING” – A value that’s on the rise

KUO Experience, a research company, discovered a new focus on the importance of caring for one another as a result of the COVID-19 pandemic in Spain.

Our societies are in a collective state of mourning, and we each have the desire to care. Caring has become ingrained in us all as a "mission". An awareness of caring will ensure a more solid, secure, supportive and inclusive society. Just as we, as individuals, have carried out an experiential re-set due to being rocked by the pandemic, brands need this reset as well.

The world has changed, and so have we

The pandemic has been a decisive factor for acceleration, for change in the social paradigm—an immersive and revealing process, which has allowed people to rediscover themselves, re-set...

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Insights Team
Bray Leino

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