Re-thinking Press Media: Alternative Or Partner

This is a review of newspapers and magazines. In much of the world the two sectors show different trends with newspaper circulations and readerships slowly falling, though the share of ad spend remains substantial.

Re-thinking Press Media: Alternative or Partner?

'The Press' is an awkward catch-all phrase that takes in newspapers (mostly daily, large circulation, news-based) and magazines (mostly weekly or monthly, smaller circulation, specialised, information...