Re-inventing the Broadcast Network TV Paradigm
How media fragmentation has made the old models obsolete
Steven J. Heyer Turner Broadcasting System
The old models no longer work in broadcast network television.
The economic models, which underlined the broadcast business, have shifted along the fault lines of media fragmentation. The very notion of 'mass audience' has been redefined. Shows with a 15 rating once the barometer for ensuring success -are as rare in today's television landscape as households with just one TV set. The time is coming when there will be ten or so broad-based, national entertainment networks ...