Re-Inventing The Broadcast Network TV Paradigm

Discusses the problems of TV fragmentation: the old models of network broadcasting no longer work. Emerging solutions discussed: 1) network branding, 2) media partnerships and integrated marketing, 3) establishment of reliable return on investment criteria, using both optimisers and quality measures.

Re-inventing the Broadcast Network TV Paradigm

How media fragmentation has made the old models obsolete

Steven J. Heyer Turner Broadcasting System

The old models no longer work in broadcast network television.

The economic models, which underlined the broadcast...