Re-imagining GE
Beth Comstock General Electric Company
In 2002, GE retired one of the most successful advertising campaigns in America, the 'We bring good things to life' campaign, and replaced it with a new global campaign called 'Imagination...
Beth Comstock General Electric Company
In 2002, GE retired one of the most successful advertising campaigns in America, the 'We bring good things to life' campaign, and replaced it with a new global campaign called 'Imagination...
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