This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more
As China continues to regain normalcy and economic momentum, we will continue to see China contribute more than 50% to the overall retail e-commerce sales worldwide, playing an even greater role than before. China will have the fastest e-commerce growth – contributed by social commerce, livestreaming commerce and livestreaming social commerce.
Retail e-commerce sales are fuelled by an overwhelming volume of consumer interactions, from browsing activities to...