Re-evaluate the ROI of e-commerce investments with a ‘Brand OS’ approach

MediaCom’s SawGin Toh outlines how the ‘Brand OS’ approach can help marketers redefine their e-commerce strategies and priorities beyond traditional platforms in China.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

As China continues to regain normalcy and economic momentum, we will continue to see China...