Re-engineering The Research Process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.

Re-engineering the Research Process

The Upside Down Design

Dirk HuismanSKIM Software & Services, Netherlands

Sander van MeeuwenSKIM Software & Services, Netherlands

INNOVATION, THE ECONOMIC CONTEXT

Innovation in the market research industry can be...