Re-engineering The Research Process
Dirk Huisman and Sander van Meeuwen
Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.
Re-engineering the Research Process
The Upside Down Design
Dirk HuismanSKIM Software & Services, Netherlands
Sander van MeeuwenSKIM Software & Services, Netherlands
INNOVATION, THE ECONOMIC CONTEXT
Innovation in the market research industry can be...
