RBSi: Count on Churchill

To maintain high brand awareness and increase consideration, it was considered necessary to increase the likeability of the Churchill dog.

RBSi: Count on Churchill



THE TEAM • Tim Robertson, Rich Littler, Zac Ellis, Simon Peck, Alison Wright, Alexandra Newman, Gayle Catlin, Giselle Okin, Rory Bryant, Eileen Rafferty. Other contributors: Glassworks — Post Production, Angel — Sound, Hungry Man — Production company.

WHAT IS WONDERFULABOUT THIS WORK?• To stay ahead of the meerkats, Churchill needed to be more than just a mnemonic. We developed his likeable character so that he could take on a more meaningful role representing the brand, becoming the embodiment of dependability. The campaign is so strong because it...

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