RBC – Avion Card 2004–06

The premium travel rewards credit card category is extremely competitive, with relevant offerings from all the major banks in Canada.
Agency: BBDO Canada

RBC – Avion Card 2004–06

Silver: Services Financial

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2004–December 2006Start of Advertising/Communication Effort: March 2004Base Period for Comparison: Calendar 2003...

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