|Agency: BBDO Canada|
RBC – Avion Card 2004–06
Silver: Services Financial
Business Results Period (Consecutive Months): January 2004–December 2006Start of Advertising/Communication Effort: March 2004Base Period for Comparison: Calendar 2003
“When I say altitude, I'm not referring to my jet. It's my own interpretation of the word attitude. I like flying because it gets me where I'm going, fast. Likewise, if you have the right attitude, you can get where you're going, fast.”
An alluring promise, but when you try to redeem your travel rewards points, we are sorry to tell you...