Raymond Fabrics & Apparel: Look good, do good – garment exchange programme

Raymond, a fabrics and apparel company in India, increased footfall in its stores and grew sales by championing the donation of old clothes.

Campaign details

Brand: Raymond Fabrics & ApparelAgency: Madison MediaRegion: APAC

Strategy

Objective

To reach a 2.5Cr+ audience available in the digital universe on Mobile & capitalize on them by helping the audiences donate their clothes with over...

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