Raw Halo: Rebrand

The vegan chocolate brand, Raw Halo, transformed its brand positioning with a bold new design and ethos-appropriate packaging, resulting in increased sales and a wider retail reach.

Executive Summary

The success of Raw Halo's intelligent and revolutionary rebrand demonstrates the far-reaching impact that combined strategic, creative and production expertise can have on a growing brand. After four years in the market, Raw Halo was...

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