Executive Summary
The success of Raw Halo's intelligent and revolutionary rebrand demonstrates the far-reaching impact that combined strategic, creative and production expertise can have on a growing brand. After four years in the market, Raw Halo was still a niche and premium offering, known best for its raw, vegan and highly giftable chocolate bars. It had recently won its first grocery listings in a limited amount of Waitrose stores, but its understated design and messaging, and expensive-to-produce packaging, were limiting the brand's ability to make the most of this opportunity.
The rebrand - a combination of strategic creativity and technical...