Rational integrative model of online consumer decision-making
Padmini PatwardhanWinthrop University
Jyotika RamaprasadSouthern Illinois University
INTRODUCTION
The applicability of traditional models to the e-shopping process is still a new area...
Padmini PatwardhanWinthrop University
Jyotika RamaprasadSouthern Illinois University
INTRODUCTION
The applicability of traditional models to the e-shopping process is still a new area...