Rapid Access And The Art Of Package Design

Primo Angeli

Starting from the premise that 'the package is the product', the author, the head of a pack design company, describes his design methodology which integrates pack design into the product development process.

Rapid Access and the Art of Package Design

An innovative process reduces the risk of new product failure

Primo Angeli Primo Angeli Inc.

As a designer, I spend a lot of time thinking about what reaches consumers. I consider what compels a shopper to select a particular product on the supermarket shelf or to try a new brand. I reflect on what makes people respond.

Research supports the idea that package design plays a key role in motivating consumers to choose, to buy, and remain loyal to products, services and organizations. But how does design work?

Making people...

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