Walgreens: Vaccine Readiness Model

Walgreens, a pharmacy brand, launched a campaign in the US to identify and reach those who were most likely to accept receiving the vaccine.

Campaign video: Walgreens – Vaccine Readiness Model

Read the full campaign case study

Selected creative: Walgreens – Vaccine Readiness Model


Media agency: EssenceMediacom New YorkAssociate Director: Morgan GozdeckiAudience Strategy and Enablement: Mari DocterDirector of Planning: Jessica WareExecutive Director, Head of MediaCom Chicago: Ryan ShawGlobal Head of Audience & Data Enablement: Mebrulin FranciscoSenior Associate:Sara Buckle...

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