Tide: Laundry Night

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign video: Tide – Laundry Night

Selected creative: Tide – Laundry Night

Credits

Media agency: Saatchi & Saatchi New York / MKTG CincinnatiAccount Director: Jen BrotmanAccount Executive: TJ DaiglerAccount Supervisor: Jennifer McGillAssociate Producer: Katie LemkeChief Creative Officer: Daniel LobatonChief Executive Officer: Andrea DiquezCreative Director: Lauren Varvara / Rich Singer / Zack MennaDirector Digital Experience: Alan LinHead of Production, Fabric Care: Dani StollerPlanning Director: Mike Mou / Nayantara MukherjiProducer: Danielle HallackSenior Art Director: Jacopo BiorcioSenior...

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