Steinlager: Fight For Territory

Steinlager, the beer brand and official sponsor of the All Blacks, maximised publicity for the Lions Rugby Tour in New Zealand by targeting rugby fans via an airport takeover.

Campaign video: Steinlager – Fight For Territory

Credits

Lead Agency: DDB, AucklandCCO/CEO: Josh MooreNational GM Media: Nicky GrevilleGroup Business Director - Media: Dorota GirdlestoneMedia Communications Strategist: Marie-Claire MansonMedia Planner / Buyer: Dylan HardiePerformance Media Director: Emma CockburnDigital Planner - Media: Jillian HorExecutive Creative Director: Tom PaineArt Director: Kate LillCopywriters: Zoe Edwards / Ellen FrommManaging Director: Jono KeyClient Services Director: James JohnstonAccount Director: Rachel WilliamsAccount Manager: Amelia DalyMedia Company:...

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