S-Group: Your Data Is Your Data

S-Group, the Finnish retailer, gave power back to its customers and increased sales by launching an app which gave customers access to all their data allowing them to make better shopping decisions without having to worry about targeted ads.

Campaign video: S-Group – Your Data Is Your Data


Media agency: Carat Helsinki Activation manager: Katariina Jokinen Client director: Mari Leväjärvi Digital director: Janne Haussila Strategy director: Juha Halmesvaara