Royal Mint Bullion: Going Live With Gold

Royal Mint Bullion, a business selling precious metals, used data to improve its programmatic advertising bidding criteria to increase sales and decrease costs in the UK.

Campaign video: Royal Mint Bullion – Going Live With Gold

Selected creative: Royal Mint Bullion – Going Live With Gold

Credits

Lead Agency: Manning Gottlieb OMD, LondonSenior Marketing Executive: Richard Simmonds...

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