Red Cross: Broadcast for Blood

Humanitarian organisation Red Cross increased blood donations in Romania by placing itself at the front of news broadcasts.

Campaign video: Red Cross – Broadcast for Blood

Selected creative: Red Cross – Broadcast for Blood

Credits

Media agency: UM BucharestAccount Director: Mihaela DumitrascuAccount Manager: Alina Masgras / Catalina Croitoru / Maria Iordache / Olga TudorArt Director: Mihai Constantinescu Alexandru Pascu Victor Croitoru Catalin Dobre Dana Hogea Nadia Lazar Paula Ionescu / Raluca Andreica Corina Nica Adrian Botan Costin Bogdan / Laura Belc Luminita Visu Sandina CrisiarcuAlex Budin Alexandra Tanasescu Petre Bruma Diana Patriche Diana PopaLavinia Chican