Procter & Gamble: The Talk

Procter & Gamble's My Black is Beautiful brand broke through to black audiences in the US by showing that it understood what black people go through on a daily basis.

Campaign video: Procter & Gamble – The Talk

Selected creative: Procter & Gamble – The Talk

Credits

Media Agency: Hearts & Science, New YorkDirecting: Jose Bello / Elyse Johnson / Christina Durana Rua / Creighton Talbott / Colleen Mahoney / Tracy Bautista / Mariko Hunt / Erik Van Os / Jon Hight / Kevin Bonnesen / Cate FrenchSupervisor: Joanne SylvestreStrategy: Rebekah Hsiung / Brittany MorellOperations: Danielle MilanoMedia: Victoria ShaulNegotiation: Caroline SciollaSocial Media: Lindsey Marmel...

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