Pantene: Beautiful Lengths

Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.

Campaign video: Pantene – Beautiful Lengths

Credits

Media Agency: MediaCom Connections, Tel Aviv Insights, Ideation and Activation: Shimi Hamias Communication Planning: Dana Wolfsfeld Tactical planning and Media Buying: Yulia Shavelzon Digital Insights and Activation: Roey Barkan Gilad Kat Yaron Farizon

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