Oreo: Bring Back 2011

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Campaign video: Oreo – Bring Back 2011

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Selected creative: Oreo – Bring Back 2011


Media Agency: Wavemaker Mumbai Associate Business Director - Digital: Punit Thakker Associate Business Director - IMC: Priyanka Nair Associate Business Director, Digital Planning: Monika Solanki Business Executive - IMC: Astha Gupta Business Manager IMC: Nikita Shah Chief Client Officer & West Head: Shekhar Banerjee Client Leader, Strategy & Insights: Rachana Mhetre Client Partner: Harshavardhan Desireddy Delivery Leader Digital Operations:Apeksha Dhuri...

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