O2: Oops

O2, a telecommunications brand, developed an offer for its UK iPhone customers that led to over half of all new and upgrading iPhone 8 customers to increasing their tariffs to get the deal.

Campaign video: O2 – Oops

Read more:
  • Behind the Media 100: Why O2 faked an OOH media fail to grab attention

Selected creative: O2 – Oops

Credits

Lead Agency: Havas Media, LondonStrategic & Planning: Danica LuhrsOOH - Developing idea, planning & implementation: Jenni Gabbarelli / Emma TrombettiPlanning: Almas ZamanPrint - Planning & implementation: Rich HallSocial - Planning & implementation: Charlie Kearne / Charlie CoxVOD - Planning & implementation: Lily ScotcherPPC - Planning & implementation: Adam...

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