Nike Basketball: Got Next – High School Basketball League

Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.

Campaign video: Nike Basketball – Got Next: High School Basketball League

Credits

Lead Agency: Mindshare, Shanghai Media Placement / Execution / Idea creation: Selina Li Execution: Velvet Yuan Media Placement: Harry Li / Rong Jia / Joey Kang Idea CreatioJulian Leeper Tendayi Chivaro

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands