NHS / Mumsnet: We are Nurses. We are the NHS.

The NHS, the UK’s national healthcare provider, and Mumsnet, an internet forum, launched a campaign in the UK to persuade people to pursue a career in nursing, to retain its existing workforce and encourage ex-nurses to return.

Campaign video: NHS / Mumsnet – We are Nurses. We are the NHS.

Read the full campaign case study

Selected creative: NHS / Mumsnet – We are Nurses. We are the NHS.


Media agency: Mediahub London / MullenLowe London / Manning Gottlieb OMD London Contributors: Fran Griffin / Sabina Usher / Jane Dorsett

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