NBA on ESPN: You Seeing This?

ESPN, the US sports channel, engaged basketball fans with its coverage of the NBA by tapping into the fear of missing great moments.

Campaign video: NBA on ESPN – You Seeing This?

Credits

Media agency: Starcom Chicago / R/GA New YorkVP, Director, Media: Colleen MeenanDirector, Media: Jill DevaneyVP, Group Managing Director: Vanessa ReyesGroup Executive Creative Director: David DeCheser / Isaac SilverglateGroup Creative Director: Marie RonnCreative Directors: Simon Gibson / Dan White / Lucia Orlandi / Jenna NivenDesign Director: Richard SmithGroup Account Director: Nicolina JenningsAccount Director: Lauren StarrExecutive Producer: Matt Van DzuraGroup Director, Production: Jeff SkutnikSenior Content Producer:Mac Demyanovich...

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