Lifebuoy: Real-Time Infection Alert System

Soap brand Lifebuoy built relevance and drove momentum in Vietnam by creating a real-time and hyper-customised infection alert system targeting mums.

Campaign video: Lifebuoy – Real-Time Infection Alert System

Read the full campaign case study

Selected creative: Lifebuoy – Real-Time Infection Alert System

Credits

Media agency: Mindshare Ho Chi Minh City Contributors:Thuy Tran / Linh Ngo / Soumya Ranjan

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