Lifebuoy: Delivering hygiene one meal at a time

Soap brand Lifebuoy built relevance for Lifebuoy hand wash and brought about behavioural change in India by encouraging customers to wash their hands before eating.

Campaign video: Lifebuoy – Delivering hygiene one meal at a time

Read the full campaign case study

Selected creative: Lifebuoy – Delivering hygiene one meal at a time

Credits

Media agency: Mindshare Mumbai Director, Client Leadership: Somnath Saha Manager, B Sanaa Jummal Advait Purandare Rachana Mhetre Harshdeep Chhabra / Ajay Mehta Sairam Ranganathan

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