KFC: Rain Or Shine – KFC Sells

KFC, the fast food company, used analysis of sales and weather to improve its media effectiveness in Malaysia.

Campaign video: KFC – Rain Or Shine – KFC Sells

Selected creative: KFC – Rain Or Shine – KFC Sells

Credits

Lead Agency: UM, Kuala LumpurManaging Director: Amit SuthaVice President: Rina LowVice President - Analytics: Sujith RaoDirector - Strategy & Digital: Aparna KrishnanAssistant Manager – Analytics: Norbariah HanafiahCampaign Lead: Phoenix Tang Yee KahMedia Planners: Alexis Hong / Nicole Choo / Alice Loh / Keith TanImplementation Specialist: Vicky Kok / Fung Ming Wong / Sherlyn KweokMedia Buyer: Nian Shan LimSocial Media...

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