Honest Eggs Co.: FitChix

Honest Eggs Co, an egg farming brand, launched the world's first step counter, FitChix, designed for a chicken to effectively communicate the benefits of regenerative farming, build greater awareness and generate interest.

Campaign video: Honest Eggs Co. – FitChix

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Selected creative: Honest Eggs Co. – FitChix


Media Agency: VMLY&R Melbourne / Mindshare Melbourne / GroupM Art Director: Amanda Chen Chief Creative Officer: Paul Nagy Copywriter: Isabel Evans Creative Director: Kieran Moroney Creative: Lauren Regolini / Locki Choi Group Executive Creative Director: Jake Barrow Head of Digital Investment: Deepak Tahiliani National Head of Investment:Claire Butterworth...

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