Gushers / Fruit by the Foot: #BlackVoicesCreate

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to Black creators on TikTok by creating a program that elevated them in the US.

Campaign video: Gushers / Fruit by the Foot – #BlackVoicesCreate

Read the full campaign case study

Selected creative: Gushers / Fruit by the Foot – #BlackVoicesCreate

Credits

Media agency: Mindshare ChicagoAssistant Strategic Planner: Johnnie LovettAssociate Creative Director: DeChazier Pykel Nicole Schneider Charis Wilson Melissa Wildermuth / Kristin Atherton Greta Chizek / Kaylee Pohlmeyer Vanessa Santana Emilie Knox Brad Hiranaga Ahmad Islam Jamie BastianJuan Santiago Sue ZidValerie Henninger Mike Churchill Kate RenwickShari SchraberMichael Soroosh TJ Birmingham Teman EvansCourtney Schroeder Leslie Haney Zoe SternDan Richardson Ali Hartman Jennifer Bluford Shelly Lieder

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands