Gillette: I Don't Roll On Shabbos

P&G’s toiletry brand Gillette boosted its deodorant sales in Israel by providing the Jewish community with 48-hour deodorant protection.

Campaign video: Gillette – I Don't Roll On Shabbos

Read more:
  • Behind the Media 100: Reaching the ‘unreachable’ Orthodox community in Israel


Media Agency: MediaCom Connections, Tel AvivStrategy, Ideation, Communication Planning: Gilad...

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