Dove: #KeepTheGrey

Dove, a personal care brand, created a social movement, #KeepTheGrey, to stop women from being aged out for choosing to wear their grey hair, like the popular news anchor Lisa LaFlamme, grow brand power and equity, and increase the sales and size of the brand in a meaningful way to Canadian consumers.

Campaign video: Dove – #KeepTheGrey

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Selected creative: Dove – #KeepTheGrey


Media Agency:PHD Toronto...

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