Cheerios: Hacking Prime Day

Cheerios, the cereal brand, increased sales on Amazon Prime Day in the US by creating a promotion that infiltrated Amazon algorithms.

Campaign video: Cheerios – Hacking Prime Day


Media agency: Mindshare Chicago Managing Director, Communications Planning: Michael Soroosh Client Lead: Shari Schraber Senior Partner, Managing Director: Brian Hollock Director, Invention: Dan Richardson Managing Director, Shop: Diana Gordon Megan Bandy / Kari McTaggart Whitney Smith Caitlin Ori

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