Cerveza Victoria: The Awesome Is Here

Cerveza Victoria, the beer brand, increased sales by taking a stand against the discrimination of people of colour in Mexico.

Campaign video: Cerveza Victoria – The Awesome Is Here

Read more:
  • Behind the Media 100: Reminding Mexicans it’s about loving who you are

Credits

Media Agency: MediaCom, Mexico CityCreative Strategy: Axel Aldana...

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