Centre Pompidou: Memories of Paris

Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.

Campaign video: Centre Pompidou – Memories of Paris

Credits

Media agency: Blue 449 Paris / Marcel ParisChief Creative Officer Publicis France: Anne de MaupeouExecutive Creative Director: Youri Guerassimov / Gaëtan du PelouxCopywriter: Antonin JacquotArt Director:...