Centre Pompidou: Memories of Paris

Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.

Campaign video: Centre Pompidou – Memories of Paris

Credits

Media agency: Blue 449 Paris / Marcel Paris Chief Creative Officer Publicis France: Anne de Maupeou Executive Creative Director: Youri Guerassimov / Gaëtan du Peloux Copywriter: Antonin Jacquot Art Director: Clément Sechet / Aurélie Halbmeyer Noëlla Neffati Claire Sioufi / Jeanne Philippe Julien Petit / Romain Jouffriault Paul Vanlerberghe Suzanne Pereira Dias / Nathalie Turmel Théo Ravel de Fereirolles