Cadbury: Shah Rukh Khan-My-Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India’s biggest superstar Shah Rukh Khan the ambassador for small, local stores.

Campaign video: Cadbury – Shah Rukh Khan-My-Ad

Selected creative: Cadbury – Shah Rukh Khan-My-Ad

Credits

Media agency: Wavemaker MumbaiBusiness Director - Planning: Apeksha DhuriBusiness Director, Strategy: Faheem MerchantChief Client Officer and West Head,...

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