Bodyform/Libresse/Libra: Viva La Vulva

Bodyform/Libresse/Libra, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Campaign video: Bodyform/Libresse – Viva La Vulva

Read the full campaign case study

Selected creative: Bodyform/Libresse – Viva La Vulva

Credits

Media agency: Zenith LondonChief Creative Officer: Paul BrazierExecutive Creative Director:Alex Grieve / AdrianToby Allen / Jim HilsonMario Kerkstra / Diego de Oliveira Caio GiannellaEdwina Dennison / Rosie Stipic / Nikki Gherardi Bridget AngearDavid EdwardsSara Abaza Ben Polkinghorne / Scott Kelly Margaux Revol Tamara KlemichSarah Hore-Lacey

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