Amazon Prime Video: Borat grabs Australia by the balls

Amazon Prime Video, a streaming subscription service, ran a multichannel campaign to make the new Borat film the most streamed and discussed movie of 2020.

Campaign video: Amazon Prime Video – Borat grabs Australia by the balls


Media agency: Initiative SydneyAssociate Director: Nico PirroniAssociate Media Director, Digital Partnerships: Felix MorrittDigital Director: Nicola YuilleDigital Manager: Sydney TuckerDirector, Comms Design: Lauren CorcoranDirector, Project Management: Meghan McManusDirector, Video Partnerships: Jamie SarmientoGroup Director, Comms Deisgn: Bradley StonerGroup Director, Partnerships: Nicole MeyersHead of Global Entertainment: Nancy Yip RamosHead of Strategy: Kumar KanagasabapathyManager, Client Advice & Management: Nandini Trivedi-ParmarManager: Becky MarkhamPartnerships, Director:...

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