KFC: The First Colonel to Conquer eSports

KFC, a fast-food brand, strengthened its close relationship to gamers in China by integrating itself in League of Legends.

Campaign video: KFC – The First Colonel to Conquer eSports

Selected creative: KFC – The First Colonel to Conquer eSports

Credits

Media agency: Mindshare Shanghai Lead: Bolin Wang Project lead: Yi Liu Content Creation: Kathy Ren Executive:Jessia Zhu / Teemo Zhao Remo Chen Carey Wang Joyce Xu Stanley Tao Bella Yang Erika Lin / Cassie Ji

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