WeCapital: Data Tienda

Gahr WeCapital, a financial institution that works to promote the financial inclusion of low-income women in Mexico, increased registrations and obtained data by creating credit scores.

Campaign video: WeCapital – Data Tienda

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Selected creative: WeCapital – Data Tienda


Agency: DDB Mexico CityAd Production: Jesús AlmazánChief Creative Officer: Diego OrtizChief Executive Officer: Juan IsazaChief Financial Officer: Silvana CarreñoCreative Director: Gerardo Méndez / José Hernández / Marcos López / Rodrigo Alonso ZúñigaDigital Creative Director: Chantal SilvaProduction Director: Jesús Almazán / Vianey MorenoVP of Operations: Montserrat VillafañeVP of Strategic Planning: Sergio BriseñoWeb Developer:Roberto Vargas...

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