Velocity Frequent Flyer: The Billion Point Giveaway

Velocity Frequent Flyer, the loyalty program of Virgin Australia, rebooted its program via a publicity stunt.

Case study video: Velocity Frequent Flyer – The Billion Point Giveaway

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Selected creative: Velocity Frequent Flyer – The Billion Point Giveaway

Credits

Creative Agency: CHE Proximity, SydneyChief Creative Officer: Ant WhiteGroup Creative Director: Brian JeffersonSenior Copywriter: Ashley WildingSenior Art Director: Daniel DavisonManaging Director: David HalterGroup Account Director: Mia MatulicDirector of Experience: Elizabeth GeorSenior Account Managers: Kat Lear / Adam KoteckiAccount Executive: Caitlin AdlerSenior Strategic Planner: Bea Teehankee...

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