University of Melbourne: Made Possible By Melbourne

University of Melbourne, a public research university, increased awareness of its research contribution by turning Melbourne's Central Business District into an open exhibition.

Case study video: University of Melbourne – Made Possible By Melbourne

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Selected creative: University of Melbourne – Made Possible By Melbourne

Credits

Creative Agency: McCann, MelbourneChief Creative Officer: Pat BaronExecutive Creative Director: Matt LawsonCopywriter: Charles BaylisArt Director: Caity MoloneyGroup Account Director: Charlie McDevittAccount Director: Emma Van Den BergStrategic Planning Director: David PhillipsMedia Planning Director: Jane Walshe / Emma BlackAccount Manager: Rob Patterson / Meg AndrewsStrategic Planning Director: David PhillipsStrategic Planner: Charmari...

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